The Ministry of Production (Produce) in partnership with Mincetur will train the micro and small enterprises (mype) in the north of the country in tourism.
The objective is to reactivate the economy in the areas affected by the “El Niño Costero” phenomenon. For this, workshops will be developed at no cost, through the Directorate of Digitization and Formalization of Produce. The meetings will begin on Monday June 12th and it will be held in the regions of Lambayeque, La Libertad, Piura and Tumbes.
The General Manager of Innovation of Produce, Gonzalo Villarán, indicated that it seeks to promote the transformation of the tourism sector through the use and application of digital technologies.
The workshops will be held until June 26th and it will be aimed at entrepreneurs and business owners in the tourism sector, dedicated to hotel business, restaurants, travel agencies, transportation and related
Topics such as: Digital Environment and Transformation, 360º Technology, People Management, Tourism Services Marketing, Online Reputation and Brand, among others.
The entrance to the workshops is free, previous registration in the forms published in the official fan page of CDE in Facebook: CDEPeruOficial.
Source: TNews Virtual Newsletter